George Esser
Brewers of
Great Beer

A Pioneer Life 

Herman Eisner - friend of the family, who also was an immigrant from Germany. Herman tanslated the following from German to English: 

                Compared with the millions of those who like George Esser emigrated from the land of their birth, at any given time, to come to the land of promise, George Esser may be classified as an average immigrant.  Like every one of them, he too, carried within himself the hope in a brighter future, his own individual interpretation of the word promise, which also has been the irresistible motivating factor back of every racial movement by mankind since time immemorial, to change the place of domicile.

                   He may be classified as an average immigrant, inasmuch as, as his hopes were dashed to pieces, by his own admission, as were the hopes of many others. He e may be classified as average, because he too, like many others by sheer will power and tenacity overcame the disappointments and obstacles with witch the average immigrant is faced at one time or another.

                   Like others he preserved and worked himself up to a position in society, inviting respect and confidence.

                   Like so many others of his contemporaries, coming from an old established family in the old world, he became the founder of a new family, with all the requisites of a new family history in the new world. is self-biography is the cornerstone upon which the history of the Esser family can be built and continued.

                   It is in this self-biography  that George Esser rises above the average immigrating elements. While practically all of them lived through periods and experiences, outwardly different, yet with a basic similarity, and gradually established themselves as integral parts of the developing society of the new country, with a mixture of cultures and philosophies, comparatively few immigrants undertook the task to record the events of their lives as immigrants or, of events of which the had been spectators of, as contemporaries.

                   George Esser, in writing his self-biography rose above the level of the average immigrant. In his recording, he left a spiritual heritage to his family which cannot be evaluated in terms of dollars and cents, and of greater importance in times to come, then the physical assets he left behind him. 

                  It has been a pleasure and a satisfaction to me personally, an immigrant myself, to translate the self-biography of George Esser.

                   His memoirs, historically speaking, are some of the comparatively few footprints in the sands of time, left by the immigrants themselves to posterity. He was one of those, who by shaping their own destiny became the makers not only of their own time but, of the times to come.

                   George Esser not only prospered seen from the the purely material point of view, and thereby proved his business acumen, the offices of trust bestowed upon him by his fellow citizens attest to his moral qualities as well.

                   On page fifty of the "Diamond Anniversary" booklet issued by the St Francis X. congregation of Cross Plains, can be found a paragraph with regard to the Esser family, and this it says of George Esser: "A Certain Amount of fame came to Cross Plains through a brewery which George Esser, a man of sterling qualities established in the year 1863."

***

"A man of sterling qualities." - Verily, a splendid testimony. The Esser family has followed the course set by its illustrious ancestor, it will continue o do so. --Herman Eisner.

A Pioneer Life  

Herman Eisner - friend of the family, who also was an immigrant from Germany. Herman tanslated the following from German to English: 

                Compared with the millions of those who like George Esser emigrated from the land of their birth, at any given time, to come to the land of promise, George Esser may be classified as an average immigrant.  Like every one of them, he too, carried within himself the hope in a brighter future, his own individual interpretation of the word promise, which also has been the irresistible motivating factor back of every racial movement by mankind since time immemorial, to change the place of domicile. He may be classified as an average immigrant, inasmuch as, as his hopes were dashed to pieces, by his own admission, as were the hopes of many others. He e may be classified as average, because he too, like many others by sheer will power and tenacity overcame the disappointments and obstacles with witch the average immigrant is faced at one time or another. Like others he preserved and worked himself up to a position in society, inviting respect and confidence. Like so many others of his contemporaries, coming from an old established family in the old world, he became the founder of a new family, with all the requisites of a new family history in the new world. is self-biography is the cornerstone upon which the history of the Esser family can be built and continued. It is in this self-biography  that George Esser rises above the average immigrating elements. While practically all of them lived through periods and experiences, outwardly different, yet with a basic similarity, and gradually established themselves as integral parts of the developing society of the new country, with a mixture of cultures and philosophies, comparatively few immigrants undertook the task to record the events of their lives as immigrants or, of events of which the had been spectators of, as contemporaries. George Esser, in writing his self-biography rose above the level of the average immigrant. In his recording, he left a spiritual heritage to his family which cannot be evaluated in terms of dollars and cents, and of greater importance in times to come, then the physical assets he left behind him. It has been a pleasure and a satisfaction to me personally, an immigrant myself, to translate the self-biography of George Esser. His memoirs, historically speaking, are some of the comparatively few footprints in the sands of time, left by the immigrants themselves to posterity. He was one of those, who by shaping their own destiny became the makers not only of their own time but, of the times to come. George Esser not only prospered seen from the the purely material point of view, and thereby proved his business acumen, the offices of trust bestowed upon him by his fellow citizens attest to his moral qualities as well. On page fifty of the "Diamond Anniversary" booklet issued by the St Francis X. congregation of Cross Plains, can be found a paragraph with regard to the Esser family, and this it says of George Esser: "A Certain Amount of fame came to Cross Plains through a brewery which George Esser, a man of sterling qualities established in the year 1863."

***

"A man of sterling qualities." - Verily, a splendid testimony. The Esser family has followed the course set by its illustrious ancestor, it will continue o do so. --Herman Eisner.

Cross Plains Brewery 1898. Cross Plains WI.

Six Generations of Essers in the beer business.

1. George Esser : Founder and operator of the Cross Plains Brewery in 1863 Brewing Essers Best.

2. Jacob Esser : Joined his father George's business in 1881.

3. Werner Esser : Began working for his father Jacob in 1896. Werner took over the business in 1910, at which time the business changed from a brewery to a distributorship.

4a. Roman Esser : Became a partner with his father, Werner in 1937.

4b. Del Esser : Became a partner in the business with his father Werner, and his brother Roman, in 1948.

5. Wayne Esser : joined the firm in 1958, and took over the business in 1988.

6. Larry Esser : Joined the firm in 1979, and is presently in business with his father, Wayne.

 
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